Bharat Sanchar Nigam Ltd.: Ruling the Indian Telecommunication Market |
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EXCERPTS Contd...BSNL Draws FlakBSNL was accused of taking undue advantage of its huge financial reserves and extensive infrastructure to 'kill' the competition in the market by offering services at lower prices.
Trying to Set Things RightBSNL decided to revamp its strategies and took many initiatives to improve its services and strengthen its position in the telecom market. The company set up around 3200 customer service centers across the country to help customers obtain connections, to provide easy fault repair service and third party transfers.
A Few More RoadblocksMeanwhile, the competition had begun fighting back even more intensely, especially on the pricing front. In early 2003, Bharti and Hutchison waived charges for value added services (such as caller identification) and also slashed STD tariffs to Rs 2.99 per minute, the lowest tariff available in the market. They also slashed their airtime charges for STD calls to 50 paise while airtime charges for ISD calls were completely waived. This was the lowest rate charged in the market (Refer Exhibits V and VI for tariff rates of leading cellular players)... Exhibits
Exhibit I: Major Segments of Telecom Services |
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